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has been established by a group which sees a clear opportunity and benefit in the upliftment of the masses in the Tier II and Tier III town of this nation.

It is clear from every economic index measured that the growth in the new age Retail based sectors is going to be fueled by this region and at the same time this very region has the highest “Unemployable” manpower quotient.

has a vision of bringing out the talent from the back yard of this great country into the forefront of the Retail Industry and mould the talent in a manner that it becomes an intrinsic part of the Economic growth this industry is expected to have in the coming period.

It is this guiding principle in the establishment of . The company behind the project is pragmatic and has entrepreneurs who believe in the capability of the quasi urban locations to guide the growth of the country.

The idea behind also is to impart application instead of education. The idea of imparting APPLICABLE KNOWLEDGE is a concept that is still restricted at the throes of institutions like the IIM’s and the US/European knowledge centers. is making pioneering efforts to make this a concept that can also be effected in the strata of society that does not reach such Hall of Fame institutions. The concept has merit and feels that this concept of imparting knowledge can be very effective in the course implementation. So instead of classes there will be discussion forums and instead of exams there will be presentations. The basic idea being to enhance thinking and application process rather than ‘provide’ material for reading and forgetting.

Consequently, for the first time is launching course with NO COURSE MATERIAL for study and NO HOMEWORK. There will be NO EXAMS and evaluation will be a constant process based on the interaction the student has during the course accept for very focussed industry specific training.

Evaluation process is essentially going to be driven by the “presentations” made by the students alone or in groups, as the case may be. Emphasis will also be on the interaction each student is going to have during the DISCUSSION FORUM of course duration. The industry specific material will be tested in a conventional way.

 
     

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